Children's Book Project - Signed 2025 Accounts - Flipbook - Page 8
1. Engage book buying families
Ease of donation is facilitated via an online map of permanent dedicated donation points that in turn are
hosted by partner organisations including 288 Asda stores, 30 branches of Winkworths, 12 Banner school
uniform stores, construction site hoarding drop points and numerous one-off supporters such as libraries.
These permanent drop points act as a regular reminder to families of the value of their pre-loved books
and are available as and when each family chooses to pass on their own.
In addition, over 300 8book drives9 conducted nationwide each year invite community groups such as
schools and Brownie packs to donate their pre-loved books within a particular timeframe. These provide
an effective means of corralling families to respond to a campaigning message and to celebrate their
collective contribution. They 8disrupt9 with a clear campaigning call to action and capture the attention of
families we might reach via our permanent donation network.
Our drop points:
Offer wide geographical reach and a wide variety of
settings with accessible opening hours.
Are in largely residential areas accessible on foot
whilst many permit car access and larger donations
Include postal and at home collection mechanics.
With limited marketing budget we make good use of 3rd party
advocacy and partner channels to drive awareness amongst
families of the potential impact of their pre-loved books. We were
extremely fortunate this year to benefit from support from
JCDecaux9s community channel which gave us access to 200
advertising hoardings each week nationwide for four weeks in
March.
658
settings including
467 primary schools,
51 community
groups &
6 food banks
Bookseller (online and retail) advocvacy
Improved SEO to ensure prominence in recycle searches
Council / recycling body reciprocal links
3rd party advocacy and awareness raising activities
Ambassadors / patron
Recycling bodies
