Children's Book Project - Signed 2025 Accounts - Flipbook - Page 14
Our impact
How we measure impact
We employ several measures to determine success with data
collection all underpinned by our Salesforce database.
Number of books gifted to our beneficiary audiences
Perceived quality and relevance of the books we gift
Broad profile of our recipient audiences
Reported impact amongst specific cohorts of young people
Reported impacts amongst our recipient audiences
Volunteer engagement throughout the year
The quality of our volunteer experience
Our social value, as reported by the Social Value Consultancy
2023-2024
Termly evaluations amongst our recipient
2024-2025
organisations help us to understand the impacts of
Suitability
our books amongst the communities they support.
Range
We probe engagement with our book gifting events,
Quality
ensuing book chatter, increased appetite for reading
0
20
40
60
80
100
or inclination to read a range of titles and on wider
families’ own engagement.
We also conduct termly teacher focus groups and this summer term learned that some of the children
we reach lack the confidence to browse or choose books of their own. We’ve used this insight to
refine our 2025-2026 model to better support social browsing and initial interaction with our books.
How we share our impact data
Our annual impact report for 2024-2025 was published on our website in August 2025, with hard copies sent
to key funders and advocates. Our Volunteer Manager additionally provides key corporate partners with
impact data specific to the work undertaken by their staff at each of our three hubs. We use impact data to
support forward planning (both targeting decisions and design of gifting mechanics / supporting resources).
We also share collected data extensively with funders to demonstrate the impact of their support with us and
according to their specific needs.
Our social value
Our social return on investment has been calculated, revealing that for every £1.00 we spend, we deliver
£4.77 of social value. In the 2024-2025 this equates to £2.2m worth of value in terms of cost / benefit savings
to education and wellbeing benefits to children and families.
Annual Report & Financial Statements for year ended 30 June 2025 |
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